A picture is worth a thousand words.
A great image will inspire action.
Robert Clarke
Last Update il y a 2 ans

Great images in your Elevate listing will inspire buyers to action.
OK - this Airbnb image is a rather extreme example. Nevertheless it shows how images are everything. Images are the first thing you focus on when you decide on a booking. While price points for Airbnb and Elevate are similar, often thousands of dollars for a booking, the commodity - your expertise and skill - is obviously very different. Both are still precious and important. Still, the impression people get for Elevate are are of your images first.
Best Practice
- We know through analysis that increasingly in B2B as well as consumer, images are fundamentally important.
- Think about it. Ask a friend or trusted colleague. What do they really think about you after seeing your listing images? Do they trust you enough to read on? What is their first impression?
- Set your own bar high, chase down images of you actually doing your job, get people to take shots while you work.
- No backs of heads, empty chairs or blank walls,
- Rather dynamic, living experiences people want to be part of.
- Consider investing in a photographer next time you do a gig to a audience, or create your own event
Next Steps
Buyers will land, and in seconds be invested in you and want to know more. Our analytics data will show a "bounce" if the opposite is the case. Inside 5 seconds, your prospect has gone, and will unlikely return. We don't want that for you, or our marketplace. You don't want it because it doesn't do you justice. Professional Airbnb hosts spend hundreds of dollars on professional photography because they know it makes a difference to discerning buyers. They consider it an investment.
Your investment in time getting listing images just right will pay you dividends.