First Impressions Count.

Why?

Buyers one-second impression, before they read a single word are your listing images. Just like you scan food, property, dating, Amazon...you name it, you will automatically swipe and scroll images first before reading text. 

You must get listing images right to build trust and get sales. 

Best Practice

• All images in your listings must be landscape oriented in the 660*440 format. We cannot publish them unless images confirm to this landscape orientation. 
  
• You performing and "doing your thing" infront of a live audience, or a virtual one, is the best solution. Lifestyle shots that reinforce your background (e.g. the Navy, University, as a teacher) are also great. 
• 3 to 5 is optimal. Don't pad good images with average ones! 
• Do not just drop any image in your listings - it makes you look "amateur-hour", and us too! We can't publish anything that isn't professional. 
  
• No portrait images - they have grey sides when published and look terrible on mobile!
  
• UGC (User generated content, your own personal images) that are bright and show you at work, are reassuring and immediately attract the trust and engagement you need. 
  
• No empty seats! Find images that show you off the way you want people to remember you. Speaking to a bunch of empty seats doesn't do you justice!
  
• Stock images are not ideal. They are not favoured by SEO, and look too generic. If you MUST use stock, make sure you have usage rights, and try to find a UGC solution in the meantime 
  

Next Steps?

Think hard about your image choices. They are essential to your success.